This way of branding ensures a stronger connection between visitors/clients and your festival/business. Besides that people love to show where they are at the moment and by using a filter you do not only make this message more creative, but also nicer and more fun to look at. Set the desired date, time and locationĪt festivals filters are a great way to add an extra bit of experience.Low costs (geofilters start from €4,90 per day).Filters provoke interaction between users.Let people get acquainted to you brand, or ensure a stronger connection.A new and creative way to reach your target audience.It’s a nice gimmick, but why use it for a festival or business? Youp have probably heard about them before, or even have used them yourself. One of these options is using the Snapchat Geofilters. This makes it possible to advertise within the medium. Recently Snap Inc introduced the new ‘Snapchat Ads’. With 300+ million users, 190+ million active daily, it’s not strange that Snapchat is being used more often for event and festival marketing. Snapchat is still widely popular as a social media platform. In this article we’ll explain why you should use Snapchat geofilters, how Snapchat works and how you can start creating them yourself. This makes it an interesting tool for you to stand out. While the possibility has been around for a while, people are still not using it very often. So how do you make sure YOU are successful? A Snapchat Geofilter is like a fresh breath of air and basically indispensable for event marketing. It seems as if people have become immune. Events, festivals and business know the daily struggle of trying to stimulate their possible visitors and clients. Makes sense, because you’re probably not the only fish in your pond.
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