I realised early on Keir was really good in front of the camera. I’m like, but this is how much he made, you know? And they just were like, no, he’s not worth that. They point blank said to me, he’s not worth that. I showed them the math of how much money Keir made and incentives the year before and said, Hey, listen, you should pay him this six figure amount. At the time I had gone in Keir was with Burton. Sue Izzo: This was a perfect example of ego over math. Oli Russell-Cowan: Wasn’t there an endorsement deal with some TV appearances when Keir was on FUEL TV. So he was he was the first client I ever signed.įacebook twitter pinterest Athlete Endorsement Deals I had to go down to Pennsylvania and meet his dad, which was pretty darn intimidating. The second person I called was Keir and he answered, and I was like, ‘Hey, would you give me a chance to try to get you some deals?’ He said, Sure. So the first athlete I called when I decided, I was going to pursue this was Abe Teter and he didn’t answer the phone. I would go and shoot Keir and Luke Wynen and all these OG guys from the East Coast riders. I started down the road of shooting photos and writing for Eastern Border and the Fridge and all these different magazines. To go back a little bit before I ever became an agent I was into photojournalism. I had met obviously, a tonne of riders working at Burton and Keir was one of them. Sue Izzo: It was really early on with agents. Oli Russell-Cowan: H ow did you set that up? Did you call Keir and say can I represent you? He helped me with my first deal, which was with SoBe Beverages for Keir Dillon back in 1999. Within four months of working with him, he was like, ‘Listen, you really should do this.’ He’s like, we’re not growing the company, but I can help guide you in doing this. He took me under his wing after my youth market research job kind of finished after we were done after the eight months he taught me kind of sports management 101. That’s being a sports agent.’ facebook twitter pinterest Action Sports Agent John was like, ‘Hey, what you’re doing connecting your friends with these brands. He is is John Flanagan, he has since passed, but he represented Andy McDonald at the time. There happened to be a sports agent that worked in that company. That’s where I started being like, okay, so you need to connect your brand with a snowboarder, or with a surfer, or with a skater like that sort of thing. At that time, it was still extreme sports. We were having these kids fill out surveys then we’d have to go back to Wall Street and report to these brands. So the music, they listen to, sports they were playing, brands they loved all of that. We would go talk to kids ages 10 to 21, about trends. They are the ones that brought BMG music and Quiksilver and all these companies public.Īll these companies put us on the road in an RV to travel to about 42 different states over the course of eight months. So the company is called ICR (Integrated Corporate Relations). Sue Izzo: That was really crazy, interesting job. Oli Russell-Cowan: What were you doing at the youth company? Along with Co-founding The Sports Management Mastermind (SMM) to educates and empower athletes and their families. How Sue sold her agency in 2015 and moved into helping business owners and entrepreneurs with their growth strategies. Co-founding headphones brand Frends, producing shows for MTV and ESPN. Tune in to find out what is was like to run an athlete management agency for 18 years and the changes within the action sports industry. She then worked for ICR in youth marketing and was exposed to sports marketing which lead to opening her own sports marketing agency Mosaic Sports Management representing some of best action sports athletes in the world from world champion surfer Sofia Mulanovich, Josh Kerr, snowboarders Danny Davis, Kevin Pearce and Keir Dillon among many others. Sue started off her career in action sports getting her first job at Burton in Vermont. Sue Izzo is a former action sports agent, business growth consultant, Mentor and CEO of Sports Management Mastermind
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